Specialist Go-to-Market Aftersales

For more than 90 years, PALFINGER has set benchmarks with innovative crane and lifting solutions worldwide. As a leading technology and mechanical engineering company, we transform customer needs into seamlessly integrated solutions while providing opportunities for our people to grow, collaborate, and push beyond limits. We foster an environment where we reach up, reach out, and reach beyond. Become part of our team and let’s lift each other to create what’s next.

We are looking for a Go-to-Market Manager who will act as the key interface between Global After-Sales Product Management and the Distributor network. In this role, you will ensure that PALFINGER’s After-Sales products and digital services are successfully introduced, enabled, and adopted across markets. You will drive scalability, market readiness, and partner empowerment through structured rollout initiatives and strategic enablement programs.

You will collaborate closely with global and regional stakeholders to bridge strategy and execution, ensuring the sustainable expansion of our After-Sales portfolio through impactful go-to-market coordination, partner development, and performance tracking.

YOUR RESPONSIBILITIES 

• Translate global After-Sales strategies into actionable regional go-to-market initiatives and coordinate international roll-outs, ensuring market readiness and stakeholder alignment
• Build and manage a Digital Ambassador network across distributor organizations to drive adoption of After-Sales products and digital services
• Develop and implement scalable enablement programs, including trainings, playbooks, and best practices
• Support regional teams and entities in positioning and promoting the After-Sales portfolio toward end customers and key accounts
• Monitor market adoption and partner performance, provide insights for portfolio optimization, and strengthen cross-functional collaboration with Product Management, Digital Solutions, and Sales

YOUR QUALIFICATIONS

• Bachelor’s or Master’s degree in business, marketing or similar field
• Minimum 3 years of experience in Go-to-Market, Product Marketing or Management, or After-Sales & Sales enablement in an international B2B environment and proven record in partner activation and market roll-out management
• Excellent cross-functional communication and stakeholder management skills
• Solid knowledge of MS Office and SAP
• Fluent in English written and spoken (German or additional languages are an asset)

WHAT WE OFFER

• Flexible working hours with no core time and the possibility to work from home
• Further training and international career opportunities
• Corporate health management "PALfit"
• Company restaurant with freshly prepared meals and a daily meal subsidy
• Job ticket for travel to and from PALFINGER
• Numerous employee discounts through Corporate Benefits

Curious about this position or want to learn more? Reach out. Minimum yearly gross salary according to the Austrian metal industry collective agreement is EUR 53.241,02 based on full-time employment. According to experience and qualification, we offer a market-conforming overpayment.