Digital Marketing Specialist EMEA North / RoW (f/m/d)

For more than 90 years, PALFINGER has set benchmarks with innovative crane and lifting solutions worldwide. As a leading technology and mechanical engineering company, we transform customer needs into seamlessly integrated solutions while providing opportunities for our people to grow, collaborate, and push beyond limits. We foster an environment where we reach up, reach out, and reach beyond. Become part of our team and let’s lift each other to create what’s next.

As a Digital Marketing Specialist at PALFINGER, you will manage and optimize digital touchpoints across your region to attract new customers and strengthen engagement with existing ones. You’ll implement global strategies locally, create impactful content and campaigns, and ensure a seamless digital customer journey. Collaborating with cross-functional teams, you’ll contribute to both regional success and global alignment.

YOUR RESPONSIBILITIES

• Manage and optimize regional website content and structure, ensuring alignment with global standards and enhancing the customer journey.
• Plan and execute localized digital campaigns across paid media, search, and social platforms to drive visibility and lead generation.
• Create and publish engaging content across social media channels, balancing global brand consistency with regional relevance.
• Implement marketing automation workflows and lead nurturing campaigns tailored to local market needs.
• Collaborate with global and regional teams to ensure strategic alignment and contribute to cross-functional digital projects.

YOUR QUALIFICATIONS

• Proven experience in digital marketing, content management, and campaign execution, ideally in a B2B environment.
• Strong knowledge of website optimization, SEO, and user experience principles.
• Familiarity with CRM and marketing automation tools, preferably Microsoft Dynamics 365 Marketing.
• Excellent communication skills and ability to work in a matrix organization across global and regional teams.
• Analytical mindset with experience in performance tracking and data-driven decision-making.

WE OFFER

• Flexible working hours with no core time
• Hybrid model of work
• Further training and international career opportunities
• Corporate health management "PALfit"
• Numerous employee discounts through Corporate Benefits

Curious about this position or want to learn more? Reach out.